The Magic of Storytelling in Business

I read recently that back in old Ireland, the storyteller was one of the most important people in old Irish society,  second in social ranking to the lawmakers.  Seanchai is Irish for “storyteller” or “old talker” to get closer to the actual meaning. What a wonderful way to get your message across by telling an interesting or funny story. When you look at the success of YouTube (which for me is a collection of stories from people around the world) we can see that people still value sharing stories. A good story will draw us in & make the experience so much more interesting. We also tend to remember the story or the person who told it. I was at a networking event recently , when someone told the group  a funny story in relation to his business & what he did.  The analogy was funny & the group had a good laugh. I will remember this person & will give him a call if I need his product.

I came across this clip in relation to this subject & thought it was worthwhile sharing with you. Magic of storytelling in business.